Our rebranding · 2026

Breda Robotics is B'Robotics

Same people, same mission — a name that grows with us. Here’s what’s changing, why, and what it means for you.

What is changing → Veelgestelde vragen

A phased transition. We'll bring our entire network along step by step.

Our new logo
TOGETHER, WE DESIGN THE FUTURE.
The new name

Wat is B'Robotics?

B’Robotics is the new name for Breda Robotics. Behind that name lies a clear structure: the foundation as the organisation, the Innovation Centre as our premises, and the Campus as the ecosystem surrounding it.

De B’ is a nod to our roots in Breda and Brabant, and at the same time stands for further, Bridging and buildingto look beyond boundaries, build bridges between disciplines, and work together to create new solutions.

Who we are

B'Robotics Foundation

Our organisation: the brand and the foundation that drives everything. When we refer to B'Robotics as a whole, this is what we mean – the overarching name under which everything else falls.

Where we are sitting

The Innovation Centre

Our premises: the location where we are based and where our facilities come together. If someone says “the Innovation Centre”, they are referring to the building itself.

The environment

The Campus

The wider area surrounding the Innovation Centre, where other robotics and technology companies are also establishing themselves. The Campus is the entire ecosystem around it — larger than our premises alone.

Waarom maken we deze stap?

The power of Breda Robotics. Now ready for Europe.

Since 2019, we have grown from a local initiative into an international ecosystem of robotics and AI companies, with 63 affiliated partners from business, education, and government. Our ambition reaches further: to become a leading European hub for robotics and AI.

The step calls for a name that isn't tied to one location. ‘Breda’ made us strong, but was perceived as too restrictive for the next phase. B'Robotics retains everything we've built and gives us room to grow: regionally rooted, internationally oriented.

Important: This is not a break with the past. Breda Robotics' reputation lives on in B'Robotics. We are doing this carefully and in phases, so that no value is lost.

Concrete

What exactly is changing?

Most of it will remain as you know it. We will clearly set out the most important changes and everything that remains the same side-by-side.

This changes

The name Breda Robotics is becoming B'Robotics – henceforth the umbrella name for our organisation.
The logo: We are adding the apostrophe (’) and deliberately leaving out ‘Breda’. ‘Robotics’ will be given a prominent position.
Communications material The website, printed materials, and presentations are being updated step by step.

This remains the same

Our recognisable Turquoise house style and colours.
Our slogan: TOGETHER, WE DESIGN THE FUTURE.
Our mission, vision and quality — and your trusted contacts.
The Reputation built up and all existing collaborations.
The transitional period

The bridging phase: old and new together

A rebranding isn't done overnight. During the summer months of 2026, we will be in a deliberate transitional phase. During this period, we will use both the old and the new logo. in combination — side-by-side or one below the other — so that everyone can get used to it calmly and no one gets lost.

Next to each other
Between themselves

This is how you use it at this stage

  • Tune in during this period both logos together, not in isolation.
  • Keep ample Whitespace between the two brands.
  • Please use the Turquoise performance on a white background.
  • Always use the Kale B'Robotics logo, without a subtitle — so no separate Campus or Innovation Centre version.
  • Do you have any doubts? Request the current files from the communications team.
In short

The route to B'Robotics

Spring 2026

Announcement Finished

We unveiled the new name and logo, and shared the story behind the ambition with our network.

Summer 2026

Bridging phase Now

The old and new logos will be used in combination. We will gradually bring partners, students, and stakeholders along and renew materials step by step.

Autumn 2026

B'Robotics as the main brand

The new logo stands on its own. We are gradually decoupling the name Breda Robotics from communication, while retaining the built-up value.

This schedule is indicative and subject to change in detail. Please keep an eye on our channels for the latest updates.

For our network

What does this mean to you?

In short: little urgency, and nothing is wasted. We'll list it group by group.

Partners & network

Your collaboration continues

  • Existing agreements and contacts will remain the same.
  • Refer from the transition to B'Robotics; adjust logos as you go.
  • New materials will be received by you in good time.
Students & Talent

Same place to build

  • The Innovation Centre remains your home base.
  • You learn and work on the same real projects as before.
  • Alleen de naam waaronder dat gebeurt, verandert.
Pers & communicatie

Gebruik de juiste naam & assets

  • Hanteer in publicaties de nieuwe naam B’Robotics.
  • Tijdens de overgang: oud en nieuw logo samen tonen.
  • Logo’s en huisstijl vraag je op bij het communicatieteam.
Veelgestelde vragen

Goed om te weten

Waarom verandert de naam?

Onze ambitie is om uit te groeien tot een hub van Europese betekenis op het gebied van robotica en AI. Dat vraagt om een naam die niet aan één locatie gebonden is. B’Robotics is internationaal herkenbaar en sluit aan bij onze groei en bij de Bredase innovatiedistricten-aanpak (in lijn met namen als B’Wise en B’Game).

Verdwijnt Breda Robotics helemaal?

Nee. Dit is een doorontwikkeling, geen breuk. Alles wat Breda Robotics heeft opgebouwd — reputatie, samenwerkingen en kennis — leeft voort in B’Robotics. We voeren de overgang zorgvuldig en gefaseerd door.

Wat bedoelen jullie met B’Robotics, het Innovation Center en de Campus?

B’Robotics is de overkoepelende naam: de stichting die alles aanstuurt. Het Innovation Center is ons pand, de plek waar we gevestigd zijn. De Campus is het bredere ecosysteem daaromheen, met meerdere panden en bedrijven in robotica en technologie.

Moet ik nu meteen iets aanpassen?

Er is geen haast. Gebruik vanaf de overgang waar mogelijk de nieuwe naam, en pas logo’s en verwijzingen geleidelijk aan. Tijdens de overbruggingsfase tonen we oud en nieuw logo samen, zodat de overgang voor iedereen behapbaar blijft.

Welk logo gebruik ik tijdens de overgang?

In de overbruggingsfase gebruik je het oude en het nieuwe logo in combinatie — naast of onder elkaar, met voldoende witruimte. Daarna staat het B’Robotics-logo op zichzelf. De juiste bestanden vind je in het merkpakket.

Blijven mijn contactpersonen hetzelfde?

Ja. Dezelfde mensen, dezelfde aanspreekpunten en dezelfde manier van werken. Alleen de naam waaronder we dat doen, verandert.

Wat betekent de B’ en de apostrof?

De B’ verwijst naar onze wortels in Breda en Brabant én naar onze beweging: further, Bridging and building. De apostrof keert visueel terug als een diagonale hoek in ons beeldmerk.

Waar vind ik de nieuwe logo’s en huisstijl?

Vraag de nieuwe logo’s en huisstijl op bij het communicatieteam; we sturen je het juiste pakket toe.

Nog vragen?

We nemen je er graag in mee

Kom je er niet uit of wil je iets dubbelchecken? Het communicatieteam helpt je graag verder met de overgang, de planning of het merkmateriaal.

Mail het communicatieteam →

Dit is geen nieuwe naam alleen. Het is onze volgende stap.

TOGETHER, WE DESIGN THE FUTURE.